Vol. 5 No. 1 (2022): Meritorious Journal of Social Sciences and Management

Articles

• Brand Authenticity, Customer Loyalty, and Electronic Word-of-Mouth

  Mahnoor Zahid (Author)

  1-9

  • pdf

• Neuromarketing and Its Influence on Consumer Decision-Making

  Areeba Nadeem (Author)

  10-17

  • pdf

• Artificial Intelligence in Marketing and Personalised Customer Experiences

  Areeba Noman (Author)

  18-26

  • pdf

• Mobile Commerce Adoption and Consumer Behaviour in Emerging Markets

  Areeba Nadeem (Author)

  27-34

  • pdf

• Employee Engagement and Organizational Performance: The Mediating Role of Motivation

  Areeba Nadeem (Author)

  35-42

  • pdf